Lund's Bait

Family owned and operated since 1954, Lund's Fisheries has been supplying bait to recreational and commercial fishing markets for over 70 years. Now in our third generation, we operate a fleet of 28 fishing vessels on both the East and West Coasts — a direct source with the experience and infrastructure to back it up.

Our bait products are sold globally, from local tackle shops and charter boats to big-box retailers, supermarkets, convenience stores, and commercial fishing operations across international markets. Wherever fish are being caught, Lund's bait is likely nearby.

Why Lund's

We operate a fleet of 28 fishing vessels across the North Atlantic and the waters off California, giving us direct control over supply at the source. That translates to consistent product quality and reliable availability — not subject to the gaps that come with depending on third-party suppliers.

Our dedicated bait division is staffed by people who know the fishing industry from the water up. We're not a generalist seafood company that happens to sell bait — this has been a core part of what we do for more than seven decades.

Product Line

Our frozen bait lineup includes:

  • Illex squid
  • Loligo squid (California Squid)
  • Butterfish
  • Bunker (menhaden)
  • Chum
  • Specialty cuts including squid strips

Products are available in a wide range of sizes and retail-ready packaging formats, UPC coded for easy store integration. Our California Squid — packed in the distinctive blue Lund's box — is one of the most recognized bait products in the world market, with a strong reputation among dealers and fishermen for quality and on-hook performance.

[Learn about our private label co-packing program →]

Private Label & Co-Packing

Lund's produces bait products for some of the most recognized names in the industry. Backed by over 70 years of harvesting and processing experience and a fleet of 28 vessels on both coasts, we offer co-packing partners something most contract packers can't: direct control over raw material supply.

What We Offer

  • Private label production under your brand
  • Custom pack sizes and packaging formats
  • Consistent supply backed by our own harvesting operations
  • Experience working with established regional and national bait brands

We handle production so you can focus on your market. Contact us to discuss volume, specs, and lead times.